The Tao is defined as the source and principle of the cosmic order; the constant flow of the life force. Recessions have their own life force. This is my third recession as a photographer, so forgive me if I pontificate a bit. This one comes along just as the number of photographers is exploding, which can't be good news for many of us. So what can we do that is a positive force during these uncertain times?
First, be patient. Although new jobs in the overall economy are still not being created faster than they are being lost, this too shall pass. People are currently more afraid to spend, so give them more time to decide.
Second, improve your skills. Strengthen your portfolio by giving yourself assignments. You might even be able to sell some of these images. Or take a workshop that you will be too busy to take when the economy recovers.
Third, get wisdom. if you are a young photographer, talk to old timers. I know it's downright scary to do this, but we have learned a few things along the way, like how to keep a profitable business in the worst of times. Even without Twitter.
Fourth, have more fun. Choose one thing you never had time to do before the recession and do it.
Fifth, Lower your overhead. Maybe you don't really need a studio or such a large one. Consider selling any gear you haven't used in 2 years.
Sixth, enjoy nature. It's still free. If you live in Arizona and haven't been to Bisbee, check it out. It's very scenic, funky, with cooler temps, and there is lodging for $50 per night.
Seventh, learn your true costs of doing business (see number 3 above). Many new photographers have yet to understand all their true costs (ie. how much time are you really spending on your computer, and how do you value that time?).
Eighth, get real about your pricing. If 7 out of 10 people that contact you aren't buying, you are too high. If 7 out of 10 are saying "yes", you are too low.
Ninth, consider upping your advertising budget. It's a good time to gain market share, and ad rates are more negotiable.
Tenth, get mentored or get coached. We all have room for improvement. I have been coached, and it was my best move. If you have an abrasive personality or other issues that interfere with the life you want, consider therapy. Clients work with the people they love. Become more lovable.
Last, become more flexible. As Bruce Lee once said, "Be formless, shapeless, like water. You put it in a bottle, it becomes the bottle. Water can flow, or it can crash. Be water, my friend".
All the best to you,
Harrison
